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Beginner's Guide to Search Engine Optimization

Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two or three pages.

In short, Search engine optimization is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

Search engine optimization is the adjustment of html page entities and content for the express purpose of ranking higher on search engines. Search engine optimization is the skill of designing or re-designing a website in order to improve the search engine ranking of that website for certain relevant keywords.

How do Search Engines Work?

In order to use Search Engine Optimization one must know full functionality of Search Engines. The working is as follows:

Search Engines for the general web do not really search the World Wide Web directly. Each one search a database of the full text of web pages selected from the billions of web pages out there residing on servers. When you search the web using a search engine, you are always searching a certain stale copy of the real web page. When you click on links provided in search engine search results, you retrieve from the server the current version of the page. Search engine databases are selected and built by computer robot programs called spiders.

Although it is said they "crawl" the web in their hunt for pages to include, in truth they stay in one place. They find the pages for potential inclusion by following the links in the pages that they already have in their database (ie, already know). They can not think or type a URL or use judgment to decide to go look something up and see what's on the web about it. Computers are getting more sophisticated all the time, but they are still brainless. If a web page is never linked to in any other page, search engine spider's can not find it. The only way a brand new page – one that no other page has ever linked to – can get into a search engine is for its URL to be sent by some human to the search engine companies as a request that the new page be included. All search engine companies offer ways to do this.

After spiders find pages, they pass them on to another computer program for indexing. This program identifies the text, links, and other content in the page and stores it in the search engine database's so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches Its content.

Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders can not access them. Pages that are excluded are referred to as the Invisible Web. The Invisible Web is estimated to be two to three or more times larger than the visible web.

Brief Introduction to Search Engines

While the public generally refers to all Internet searching tools as search engines, there are actually three different types of it. These types are as follows:

¨ Search Engines – AltaVista, Google, Teoma, AllTheWeb, MSN etc

¨ Directories – Open Directory, Yahoo, LookSmart etc

Portals – AOL, Netscape, iWon, Lycos, HotBot, Excite etc

Search engines and directories take the following variables into consideration when determining your site's ranking in the results for a specific search:

¨ Quality – The quality of your Web site affects the directory editor's evaluation of your submission. Quality refer to utility or usefulness and comprehensiveness.

¨ Title – The title is one of the most important factors in your site's search engine ranking. Because directory search engines such as Yahoo! only search through the title, description, and URL you submit, having important keywords in your title is critical.

¨ Content – For search engines that index your page using an automated process, such as AltaVista, Google, Teoma, AllTheWeb, MSN, Inktomi, the content is critical. The content must be brief, focused, and internally consistent.

¨ Description – The Meta description tag must speak convincingly to the search engine user and must include key words and phrases.

¨ Popularity – Popularity is a term used to describe search engines' measurement of your site's importance to the web community. It factors in the number, quality, and type of Web pages that include links back to your page. Google has a branded version of popularity it calls Page Rank. Links to your Web site increase your popularity and offer search engine spiders robots more opportunities to index your page.

¨ SEO – Search Engine Optimization fine-tune the code on your page to help you win for specific searches.

Search Engine Optimization is a science as well as an art

SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today's most important search engines. In order to achieve the maximum and most beneficial results, search engine optimization today needs to be carefully planned and executed as an integrated project.

Benefits of Search Engine Optimization (SEO):

Search engine optimization will absolutely provide the lowest-cost traffic to your site but results generally take months to show up

¨ Search engine optimization could be thought as an investment for your site

¨ Search engine optimization involves a one-time fee and minimal monthly outlay

¨ Search engine optimization is time-consuming to implement, can mean recoding entire site

¨ Search engine optimization take months for results to kick in

There is no guarantee for a specific ranking in Search engine optimization.

¨ Targets a relatively low number of high-trafficked keyword phrases in Search engine optimization.

¨ Over the long-term is much cheaper than pay-per-click

¨ Produces long-lasting results – good Search engine optimization can last for a year or more

¨ Substantial Increase in Search Engine Traffic, When the site ranks for words which people search often we get lots of targeted traffic, Compare the Organic listing search engine traffic with other types of online advertisements this one is much cheaper,

¨ Return of Investment is very fast and well worthwhile, Since Search engine optimization send only targeted traffic to a site the ROI for a site is quick and pretty high

¨ Return of Investment has direct impact n the conversion Ratio since this is targeted traffic the conversion rate is very high.

¨ Search engine traffic never stops once achieved high ranking for you, Search engines promote your site 24 hours a day, 365 days a year.

Who needs search engine optimization services?

There are over a billion web pages over internet, and most of them are never known. Only one company in hundred-employ search engine optimization services. It is vital to the business of any start up company, or even a traditional established company to be seen and know in the Internet. Search engine optimization services are required by the vast majority of companies in the Internet.

What does search engine optimization services do for your company?

Search engine optimization services greatly increases the number of customers to your website by optimizing your site to make it rank high in the major search engines, which would increase one's business and sales.

The Benefits Of Opting For Drone Photography Solutions

When taking photos, most experts state that taking photos over can provide them with optimal results. Because of this, more and more individuals are looking for ways to take aerial photos. Fortunately, there are different options in doing so from hiring helicopters or perhaps opting for drone photography services.

As of now, some individuals prefer drones when taking photos since it provides wonderful benefits that can make their task better. Below are some of the following.

Increased safety

One of the main benefits of opting for drone photography solutions is you can increase your safety when taking photos or videos. Of course, when taking aerial photos or videos going high is much preferred by photographers since they have a better and wider perspective. However, taking photos up in the sky can be dangerous. It gets even worse if you will be using a helicopter. Luckily, using drones in taking photos can be a safer option.

Better maneuverability

Another benefit of making use of drone photography solutions is individuals can have better maneuverability. There are cases when vibration of the engine, safety equipment as well as noise can affect you in taking photos. Apart from that, these items can also obstruct a wonderful view of a city or area. Thankfully, using drones can provide you with the best maneuverability you need.

Easy to set up

The next benefit of drone photography solutions is it is easy to set up. Surely, when taking photos most especially in the sky, you need to make use of different equipment. But, some of these items are hard to set up. Plus, you need to spend substantial time in thinking and setting up. By using drones, you do not need to waste your time since drone photography service providers make sure that their devices are ready to use. As a result, you can immediately take photos.

Environment friendly

When opting for drones to take photos, individuals can also enjoy environment friendly features. For one, you do not need to disturb the nature with the use of helicopters. In addition, drones can reduce or even prevent carbon emissions. Finally, you can also get rid of noise pollution. With all these features, you can take photos without affecting the environment.

Lower expenses

Finally, making use of drones can also help you reduce your expenses. Opting for drone photography services can be expensive. However, hiring a helicopter is more expensive. With regard to expenses in salaries, individuals can also reduce this since they can take photos on their own as long as they have drones.

These are only some of the benefits individuals can attain when opting for drones for their aerial photography.

Types of War

War has been defined in various ways. For present purposes, we may define was as sustained intergruop violence in which state military forces participate on at least one side or on both sides in the case of interstate war and generally on only one side is the case of civil war. In a world of standing military forces it is hard to say exactly where peace ends and war begins. A military battle that is not sustained over time may or may not be considered a war. The brief Chinese-Soviet border clashes in March and July 1969, for example, entailed several small battles at a few points along the border, in which some hundreds of people were killed. Similarly ambigous is a long term violent struggle involving irregular forces, such as in Northern Ireland. There, uniformed British military forces waged a sustained violent struggle with a non state army, the Irish Republican Army (IRA), until a cease-fire that has held on and off since 1995.

Thus, many different activities are covered by the general term war. Consequently, it is not easy to say how many wars are going on in the world at the moment. Wars are very diverse. Several types of war tend to arise from different situations and play different sorts of roles in bargaining over conflicts. Starting from the largest wars, we may distinguish the following main categories.

Hegemonic War is a war over control of the entire world order – the rules of the international system as a whole, including the role of world hegemony. This class of wars is also known as global war, world war, general war or systemic war. The last hegemonic war was World War II.

Total War is warfare by one state waged to conquer and occupy another. The goal is to reach the capital city and force the surrender of the government, which can then be replaced with one of the victor’s choosing. The 2003 Iraq War is a classic case. Napoleonic Wars, which introduced large-scale conscription and geared the entire French International economy toward the war effort. In total war, the entire society mobilized for the struggle, the entire society of the enemy is considered a legitimate target.

Limited War includes military actions carried out to gain some objective short of the surrender and occupation of the enemy. For instance, the U.S led war against Iraq in 1991 retook the territory of Kuwait but did not go on to Baghdad to topple Saddam Hussain’s government. Many border wars have this character; after occupying the land it wants,a state may stop short and defend its gains.

Civil War refers to war between factions within a state trying to create, or prevent, a new government for the entire state or some territorial part of it. The U.S Civil War of the 1860’s is a good example of a secessionist civil war.

Guerrilla War which includes certain kinds of civil wars is a warfare without front lines. Irregular forces operate in the midst of and often hidden or protected by, civilian populations. The purpose is not to directly confront an enemy army but rather to harass and punish it so as to gradually limit its operation and effectively liberate territory from its control.

In short, Wars are constantly taking place between states as well as in the states since the inception of history itself. It will remain till the world exists because of various desires of individuals and state-actors as well.

Food Safety FAQ Tips and Tricks for a Safe, Clean Kitchen

Food Safety – FAQ Tips and Tricks

Food Safety is very important and knowing about it can help keep you and your family healthy. Here are some answers, tips, and tricks, to frequently asked questions that you may have about food safety.

“What is the safe holding temperature for foods that are already cooked?”

If you have any potentially hazardous foods which are not served immediately after you are done cooking them, then they must be either cooled down to a temperature of less than 40 degrees, or held at 140 degrees or higher.

Food safety is all about keeping the foods you cook at the right temperatures, and not in the danger zone.

“What Happens if I do not hold the food at temperatures under 40 degrees or above 140 degrees?”

Foods that are held at a temperature that’s either under 40 or over 140, it is in what is called the Danger Zone.

This is not a good thing because if the food doesn’t get take care of in less than 2 hours, you run the risk of causing a food borne illness outbreak.

The amount of time spent in the danger zone does not reset if you decide to take it out again and return it to the danger zone.

This is because when it is in the danger zone it is growing bacteria and refrigerating your food doesn’t kill them, it just slows them down.

“What are foods that are considered to be potentially hazardous?”

This would include high protein food items such as poultry, milk, milk products, gravy, fish, shellfish, etc. These will all gladly support the growth of harmful bacteria causing a food borne illness.

“What is the difference between a food borne intoxication and a food borne infection?”

Certain bacteria under certain conditions produce chemicals and toxins in food which when ingested by a person, will cause a food intoxication.

A food borne infection is caused by the ingestion of food containing a bacteria, virus, or parasite that must multiply within the gastrointestinal tract before causing symptoms and problems.

This is why food safety is so important!

“What causes a food borne illness?”

Most of the time, the majority of food borne illnesses can be traced back to one or more of the following:

Food that has been cooked too far in advance to serving.

Food had poor refrigeration.

Food was not held at the correct temperature.

There was a lack of adherence to personal hygiene standards.

The person responsible was careless in the preparation of the product and the application of what was recommended to them.

“What is the best way to thaw frozen foods?”

If you have frozen food you are trying to thaw don’t use methods such as exposure to excessive heat, hot air, or hot water. Instead, thaw the frozen foods in the refrigerator.

This will take a little more time, but you will have a much better final product. For perfect thawing, 36-38 degrees is perfect.

You can even use their original wrappers and packaging to enhance uniform thawing and also reduce moisture loss.

“Is there a problem with pastries?”

Yes, cream puffs, custard filled pies and cakes, eclairs, and all products similar to those must be prepared and cooked under sanitary conditions, covered, cooled quickly, and refrigerated until they are served. They also must remain under refrigeration when serving.

“How should ice be handled when used as part of the meal being served?”

Ice that is intended to be served for human consumption in food or drinks must be made from potable drinking water only.

Ice should definitely be handled carefully like anything else and should be protected from contamination.

“Why are pastries so important to keep refrigerated?”

Pastries filled with dairy products and/or eggs, are highly perishable and provide ideal culture platform for pathogenic organisms to grow on. Only the quantity of food that will be consumed for the day should be prepared.

“What is the best method of freezing cooked foods for serving at a later date?”

Before you start freezing food that you’ve cooked, it’s important to cool it down quickly and as fast as you can so bacteria don’t grow.

Food Safety

A great way to do this is to place the containers of warm food into an ice bath, or another container filled with ice cubes and water. Wedge the containers into the ice and keep stirring the food occasionally.

Stirring ensures that the center of the food cools as well. As the mixture cools, a great way to find out the temperature is to use a thermometer.

This is the best way you know exactly when it gets to the right temperature to be wrapped labeled and placed in a freezer.

Protect Your Photography Investment – Consider an Unplugged Wedding

In this tech-savvy world, sharing the minute details of everyday lives through social media has become the norm. The modern generation is obsessed with their phone cameras, mostly selfies that they love to share with everyone. It’s obvious that people are going to use their smartphones and cameras to take photos at a wedding too. However, the use of personal mobiles and cameras at weddings can be a distraction, taking the guests away from the moment and detracting from the importance of the day. Occasionally although not often a self-styled photographer will go so far as to take away from the skills of the professional wedding photographer by literally standing in front of them and hijacking the shot. Being present in the moment is becoming a lost pleasure. This seems to have been the catalyst for many couples in opting for an unplugged wedding.

What is an Unplugged Wedding?

A wedding where the bride and groom request the guests to switch off their electronic devices such as smartphones, cameras, camcorders, tablets, etc. and be fully present in the moment. A professional wedding photographer then has carte blanche of the ceremonial photos.

A few benefits of having an unplugged wedding are listed here.

• A wedding is a once in a lifetime event and any kind of distraction can detract form the importance of it. An unplugged wedding will have fewer distractions and the guests will be fully present in the moment and not busy taking pictures, chatting, or replying to social media posts.

• It will be difficult to control the distribution of your wedding photos when you have your guests taking photos of this personal moment and sharing it on social media. You do not always want the photos of your wedding posted on Facebook 2 minutes after the I do’s.

• Guests trying to take photos of the special moments such as the exchange of rings, vows and first kiss may end up spoiling the photo taken by the photographer. Although this doesn’t happen often, they can detrimentally affect the background and occasionally obliterate a photo with an ill-timed flash.

• Another point of note is the distracting sounds that multiple cameras can make, again this isn’t often a big problem but with that hard of hearing uncle with his phone volume turned up to CLAXON mode the Bizet of has the potential of overtaking the moment.

You can inform the guests about the unplugged wedding in advance by adding a polite note with your wedding invitation or with an announcement before the wedding ceremony. This way you are inviting them to be there with you on the most important day of your life and still making sure that you protect your photography investment.

Top 8 Ways to Speed ​​Up Your Computer

When you first buy a computer, even after the first few programs are installed it remains blazingly fast! However after a few years of use your computer operation will slow down – imagine a partial blockage in a hosepipe that can not be seen. It's such a gradual process that you hardly notice, but the more you use that hosepipe the more blocked it will get. This analogy could have taken further and you might consider the hosepipe's connection to water which is not clean an added cause for blockage (= pirate programs? / Viruses / adware etc) or leaving the hosepipe outside for ages and not being hurt up (= no Maintenance / housekeeping), but as I do not do analogies …

So here are the top 8 ways to counteract everything that slows down a computer for FREE! Applicable to Windows XP or windows Vista, ignore this if you do not know what it means.

Defragment Your Hard Drive (s)

If you do not do this your hard disk (s) becomes fragmented by general use and when you new programs are installed. When you install a program the file is generally placed on one part of the computer but after a while bits and pieces of data are spread across the hard disk. By using Windows 'Disk Defragmenter' the software moves all the bits of data into roughly one place. You can get to the file by clicking:

Start
All Programs
Accessories
Disk Defragmenter
Once the program has fully loaded click on the top drive and work your way down.

Disk Cleanup

Disk cleanup steps 'housekeeping'. When you load most programs, often bits of data that may have been used while the program was running are left behind. Those programs do not generally bother deleting those, which can slow the computer down. You can easily and safely delete those bits of data by clicking:

Start
All Programs
Accessories
Disk Cleanup
If it comes up with a list of boxes make sure all are ticked.

Uninstall Unused Software

Uninstalling unused software speeds up the computer by freeing up space on the hard drive, cutting down on all the 'data sludge' that it has to wade through for normal use. To do this click the following:

Start
Control Panel
Add or Remove Programs
Scroll thru the list and find the programs that you wish to remove
Click 'Add / Remove' or 'Remove'
If it requests you to confirm removal click 'Yes' or 'Confirm'

Run Windows Update

Windows update is a service update offered by Windows (surprise surprise). The updates
Are generally security related but they can also include patches for added
Stability. To run the update simply click:

Windows Update
And then complete the following
Windows XP
Start
Control Panel
Automatic Updates
Check the circle next to 'Automatic (recommended)'
Windows Vista
Start
Control Panel
On the left is 'Change Settings'
Check 'Automatic (recommended)'

Disable Indexing Services

Windows Indexing Services is a service that categorizes all the files and folders on your hard drives. The problem with this is that it also slows down the computer considerably. To disable it click the following:

My Computer
Right Click 'Local Disk (C :)'
Click Properties
Uncheck 'Allow Indexing Service'

Stop Unwanted Start-up Programs

When you start the computer and other programs automatically start that you do not need want at that time. Another problem is that it also slows the computer down. To remove the programs from start up (this does not remove the programs permanently) click:
XP – C: Documents and Settings All Users Start Menu Programs Startup
Vista – C: ProgramData Microsoft Windows Start Menu Programs Startup

(Note – this directory is hidden by default) Delete the programs you do not want in loading when the computer starts up.

Extra Ram

RAM stands for Random Access Memory and your RAM helps to process all the information that goes through the computer. Broadly speaking the more RAM you have, the faster your computer. Unfortunately it does cost but prices are reliably cheap.
I use a website called 'Crucial' and they have a nifty little tool to help you sort things out.

Crucial – Homepage
Crucial System Scanner
Error-Checking
Error Checking can help diagnose and even correct a wide range of hard drive errors. It helps stability, speed and may even fix a few errors. To do it click:
Open 'My Computer'
Right click on one of the Hard Drives (usually C 🙂
Click 'Properties'
Click the 'Tools' Tab
Click 'Check Now'
Click both the boxes
Click Start
Restart the computer if asked.

Notes:

You may want to bookmark this page for future reference, Firefox: press Ctrl-d to bookmark or 'Bookmark this page' in 'Bookmarks'. Internet Explorer: Press Ctrl-D or 'Add to Favorites' in 'Favorites'. Before we continue it is highly recommended that you back up your computer.
I can not be held responsible for any problems that may be incurred while carrying out these recommended actions, however I may offer remote diagnostic assistance to help fix any existing computer problems.

I recommend you do this twice in a row and then repeat once a month. Hopefully after that your computer should be blazingly fast. If not, or if you want more speed try the links below. Also I do not recommend that you use any software apart from the software that comes with Windows.

Organize Your Anniversary Party With A Checklist

Whether it is your 1st, or 10th wedding anniversary, it is worth celebrating, and what better way to plan a celebration than with an anniversary party checklist?

The most successful anniversary parties start with an idea – how the event will begin, continue and end. Having a finite and concrete party checklist to plan in helps you to keep your wedding anniversary party right on track.

1. The best thing to do when creating any party is to develop a theme. By creating a theme you can set the mood, location, food ideas and attire as well as invitations. A theme doesn’t need to be fancy; it just needs to be something both you and your spouse / friends are interested in. Some ideas of themes that can be very fun are:

Decade parties – Fabulous 50’s, Swingin’ 60’s, Disco 70’s.

Famous Movie Themes – pick a movie you love and create your theme around it.

High school / Sock Hop

Pool Party

Pig Roast

Western Theme.

2. At this stage you have probably found your theme. Now it is time to create a guest list for your event. ‘Theming’ your invitations allows you to start the party them off right. Start your invites about three weeks before the event. Ask your guests to be creative and come with the appropriate attire if possible, and encourage them to be creative and have fun. Focus on people you correspond with often, and known people who are fun ‘party people’ (we all know who they are!) I find homemade (DIY) invitations are always more fun than store bought ones; however both do the trick

3. Create your menu. Search for serving dishes which correspond to your anniversary party theme. Finger foods are always a hit as they are light, easy to prepare and are a quick clean-up. If you wish for a larger event, organize your food preparation help, or even contact a caterer. Create your grocery list about three weeks before the event.

4. Party decorations are important. They help establish the mood and ambience. Again, we go back to the party theme for ideas here. Lighting is also very important. Search for lighting ideas that correspond to the theme i.e. 70’s themed parties should have at least one disco ball to be sure!

5. Games, games and fun stuff! Always plan for creative anniversary party games. Spin the bottle, famous dances and Twister are always a blast. If games are not your thing, consider live entertainment -A D.J., live band, comedian all have worked very well in the past.

6. Beverages are an important part of the party. Decide (based on your personal preferences and location) whether there will be an open bar, BYOB, or virgin refreshments. Inform guests in their invites as to whether to plan to drive or take a cab. Cab services that drive your vehicle home for you (with you in it of course!) are a great alternative and allow you to make ‘on the spot’ decisions regarding transportation.

6. Most of all, sit back and have fun. Not everything will always go your way, but if you have followed your anniversary party checklist, your event should be very rewarding.

Three to four weeks before event:

Choose your theme

Prepare Grocery List

coordinate cleaning / after-party helpers

Select Caterer (if applicable)

Collect food preparation items, serving plates and utensils

Develop your guest list

Create or purchase your party invitations

Plan and purchase or create your decorations.

A couple of days before the event:

Contact any follow-ups for guests.

Begin preparing any food that needs to be done.

Run over your checklist again to ensure everything is in place

Set out your costume or attire

The morning of the party

Relax

Begin preparing food

Run over your checklist one last time

Sit back, have fun and enjoy your creation~!

Giving Your House Garden a New Look

Have you thought of cleaning the house or giving the garden a new look, these are activities which can possibly generate a lot of waste as you will have to dump a lot of damaged materials. If it’s a new look you want your house to have then it obvious that lots of things will be dumped. You can be sure the old things like the tables, doors and other unused things will have to go out.

This really makes it a difficult job especially if you have a lot to throw away. How do you get these things out of the house? Do you get a skip to do the cleaning or you take the pain to take them yourself.

Getting a skip to do this work comes with a lot of merits, but most importantly they have enough space to cater for any amount of waste. So you do not have to carry them on your own on several trips. Once the skip is hired to do this job, you save time and energy and, it really cool when it really a large waste.

It really do not matter the lager amount of waste you will want to dispose, you will surely find a skip that will be able to carry it for you. All that must be done is to get out the waste into them at the set time then a track will come for it.

But if your thinking skip has no negative side then read this, it is some times very expensive to hire. Particularly if you are not able to host it on, your own compound or garden. Again because it is very often put on your grass or in your garden you will find it hard working in the garden area if you planned to.

For people who are not operating commercially. It free and that is what is great about using the local tip. And you do not really have to go germ skip when your waste is not much. In that case you can do, it yourself to save some capital.

But it becomes a problem when you do not leave closer to this facility and also if you have a considerably huge waste to clear. In this condition you have to go on several trips and that is certainly time- consuming.

But at the end it really depends on the individual and the load of waste he or she has to dump. If you have a much smaller waste, then you can do the clearing yourself but if it is that much then hiring the skip will not be a bad option.

Pros and Cons of Wild Animals As Pets

Many people find the idea of having wildlife as pet as exotic and exciting. However, if you want a wild animal as a pet, you should have thorough understanding of the animal and its behavior and needs. The people who have these animals as pets are invariably trained to handle them, but even they will tell how unpredictable these animals can be. You may have read stories in the newspaper of zoo keepers being mauled by their wards.

So, having wild animals as pets has become quite a sensitive and controversial issue. Some people like to highlight the pros, while others just point out the cons. However, both should be weighed equally and only then a decision should be taken to keep a wild animal as a pet.

Here are some pros and cons of wildlife as pets.

Sometimes, conventional pets like dogs and cats cannot be kept due to lack of space. In such circumstances, one can keep a wildlife like a hedgehog or gecko as a pet as they do not require that much space. Some wild animals have their own benefits. Like a hedgehog can be used to keep insects and others pests at bay in a house.

Often it has been seen purchasing a wild animal can be cheaper than purchasing a pet that is popular and has a pedigree.

Also, many proponents of wild animals feel that some species have a better chance of survival if they are adopted. It has been seen that the dart frog is facing a problem in the wild as its natural habitat is diminishing. Hence, if this animal is adopted, it will have a better chance of survival.

However, there are sufficient cons and disadvantages of owning wild animals as pets. First of all, one has to take into consideration the welfare of the animal. Having a wildlife means giving due consideration to its diet, exercise and social interactions. Often, the animal will not have any interaction with other animals of its own species and will be left to leading a lonely and solitary life. Also, the owners will not be equipped to provide proper care to the animals as they may not be well-versed in these things. Many wild animals look cute and cuddly when they are small. However, as they reach adulthood or sexual maturity, their wild side takes over and the animal becomes aggressive. This is the time many owners abandon their pets or give them away to zoos.

Wild animals are carriers of many diseases that are lethal to humans. For instance, reptiles and amphibians are carriers of salmonella infection and each year thousand of people in the US contract this disease due to their pets. Also, rats imported from Africa are known to carriers of monkey pox. An outbreak of this disease occurred in the US in 2003 when Gambian rats brought in the monkey pox into the country.

Above all, the demand for wildlife as pet is increasing. So, many illegal traders are taking advantage of this demand. Most of the wild animals are captured and then transported in cruel and inhuman manner to reach their owners. In addition, majority of the owners do not know to take care of the animals and this causes them to fall sick or even die.

So, weigh the pros and cons of having wild animals as pets before jumping to adopt one. Make sure that you are properly equipped to handle the care of the animal. Do not adopt one if you have any doubts.

What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how/why is this kind of advertising so important to a business? Let’s consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is regarded as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is projected to push the advertising information directly toward the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, truly targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficacy of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

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